Let there be Neon
From highly visible billboards to dust-covered signs in windows, the neon sign is a marketing staple that helps businesses shine.
Neon lighting puts on a mood that’s both futuristic, nostalgic and has ties to a retro aesthetic. In the decades following its discovery, neon lighting gave cities like Paris, Las Vegas & New York the dazzling nightlight life.
Neon signs and symbols were the light of the American Dream. On highways, in center cities, along desolate stretches of the landscape, neon was the electric pen which traditionally signed identity with products, services, and attractions.
Now, they’ve made their way inside structures, too, shining in everything from office spaces to museums–and homes.
Neon is a dull and invisible gas until it’s trapped in a tube and zapped with electricity. Literally pulled out of thin air, neon became the bright light of the modern world, a symbol of progress, and an essential component of the electronic age.